SYNC SNEAKER CONCEPT

SYNC SNEAKER CONCEPT

We see most of our physical products disappearing overnight or becoming completely digital. This sneaker concept raises questions about the future of our footwear consumption.

Can footwear style be digitalized? Can sneaker culture embrace new technologies for expressing originality? Are shoes going to be as uniformal as our phones by 2030? These were the main questions that inspired this project.

Sneakers are highly emotional products. Their personality is rooted in embracing the concept of inviduality and belonging to a subculture at the same time. Techology makes us rethink classic forms over and over again. What would happen if we achieve to find the one physical form that could serve as a blank canvas to express our personalities using the ever growing opportunities of digital technology? Will it mean the same, or would it become something less precious but more practical?