LACOSTE LASER CRUISER
The Lacoste Laser Cruiser is an experiment on how new affordable technology can be applied to a lifestyle sneaker. The main goal of the design was to have a function that is not only beneficial for the wearer, but also ads a more striking look to the design itself, without over-killing the shoe for the sake of better looks.
When we think about urban cycling, we think about freedom, flexibility, ecofriendliness, but most off all the lack of visibility. This concept was designed with the “night-cycler” in mind. The outgoing type who cruises the streets not only for recreation but also as for everyday commuting.
This is why the Laser Cruiser can be turned into a complete lighting device, and can be turned back to a regular sneaker when visibility is not an issue.