I think the most important part in every project is the idea that connects the user with the product. These ideas tell stories through subtle gestures and universal symbols which are rooted in our knowledge about the world surrounding us, creating a simple ‘AHA’ moment. I believe that design should be a playful act that is played on a field defined by culture, technology and economy.

Adam Nagy

Product designer and artist, Adam Nagy lives and works in Budapest. After his graduation from Moholy-Nagy University of Art and Design in 2009, he started to dive into various field of applied arts from branding through industrial design to art direction. While working at Saatchi & Saatchi and Isobar as an art director he founded Adam Nagy Studio where he started to work on self-initiated conceptual design projects that were representing a mixed approach of storytelling and industrial design.

Designing the Sync sneaker or the Puma Speed Kitty concept shoe opened him new doors to work on complex product design projects for both local and international brands like Bata, Dunlop, Blaklader or LIV watches. Today he is working with an ever-expanding network of professional partners to develop ideas into tangible products and experiences, while also working on limited edition pieces.